The store front window display is the first thing customers see, and it can make the difference between someone going inside or someone who keeps on walking. So it's important to make a statement, tell a story or have some kind of interesting feature that will make a person stop and be intrigued.
This week the J. Crew store had a clever visual play on words. Elements of style.
In the world of fashion the phrase seems innocuous enough - "elements" of course, referring to the parts that make up the look. But when paired with the elements of the periodic table, it takes on a whole new meaning.
To take it a step further, the creative team at J Crew created their own scientific elements and highlighted them in red or blue. For example, Bp is defined as the Bowery pant and Ch is for Chambray. Being defined as "elements" they are presumed to be essential parts of a wardrobe as well. So clever.
Be on the look out for other creative window displays and and I'll do the same!
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